Instagram Set to Challenge Twitter with New Text-Based App: Report
Last Updated: May 20, 2023, 00:10 IST
Meta has been contacting talent agencies and celebrities to gauge their interest in trying an early version of the app. (Collage of Twitter and Instagram logos/Reuters)
The Facebook parent is testing the product with influencers and some creators, according to the report
Meta Platforms’ Instagram is planning to release a text-based app that will compete with Twitter and may debut as soon as June, Bloomberg News reported on Friday, citing people familiar with the matter.
The Facebook parent is testing the product with influencers and some creators, according to the report.
The company did not immediately respond to a Reuters request for comment.
Meta has been contacting talent agencies and celebrities to gauge their interest in trying an early version of the app, which will be integrated with Instagram, said Alex Heath, reporter at the Verge, in a newsletter.
Based on a (somewhat blurry) example I got, Meta’s new app looks a lot like Twitter.So, could this take over all the Twitter screenshots we’ve been seeing on the Feed lately? Maybe.
It’s impossible to predict how audiences will respond but this could be an alternative. pic.twitter.com/xgQa1kUjCl
— Lia Haberman (@liahaberman) May 19, 2023
“The decentralized app is built on the back of Instagram but will be compatible with some other apps like Mastodon,” according to a newsletter by Lia Haberman, who teaches social and influencer marketing at UCLA in California.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – Reuters)
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