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Marketing plays a big role in the success of films: Strategy is made before launching the teaser-trailer; Crores of rupees were spent in the promotional campaign of RRR


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  • Bhaskar Khaas
  • Marketing Guru Varun Gupta [Reel To Real] Story Follow Bollywood Varun Gupta Film Promotion Best Practices On Dainik Bhaskar. Varun Gupta said, suppose the poster of a film is released. From that poster, everything from the release date of the film to its genre etc. is known. People forget it after a day or two.

Mumbai15 minutes agoAuthor: Ashish Tiwari and Abhinav Tripathi

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In the new episode of Reel to Real, we talk to Varun Gupta, founder of 'Max Marketing'. He has marketed RRR, Bahubali and recently released films Animal and Hanuman.

We give credit for the success of films to its starcast or directors. We feel that because of him the film has become a hit. However, in the meantime we forget that marketing also plays a big role in the success of films. From poster launch, timing of teaser and trailer release and promotional interviews of stars, all this planning is done under a marketing strategy.

Filmmakers contact marketing agencies for this. In this new episode of Reel to Real, we will talk to Varun Gupta, Founder of 'Max Marketing' on this very topic. Varun Gupta has planned marketing strategy for hundreds of films like Hanuman, Animal, RRR, Bahubali, Bhool Bhulaiyaa-2 and Kabir Singh. Let us understand from Varun what is the role of marketing in films and what is its process?

Varun starts marketing as release date approaches



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