Beyoncé Announces New Album in Super Bowl Commercial

After days of speculation and online sleuthing by fans — just another week, in other words — Beyoncé used her appearance in a Super Bowl commercial to announce that she would soon be releasing new music.

In a Verizon ad that ran shortly after halftime, Beyoncé joked with the comedian Tony Hale about doing something that would “break the internet” (i.e. Verizon’s 5G network). She ran through a few riffs, like “Beyonc-A.I.,” a Barbie-like “Bar-bey,” and a presidential “BOTUS.”

Then she said, “Drop the new music,” before the commercial ended. Soon after, Beyoncé’s website updated with the announcement that a new album, identified as “Act II,” would be released on March 29.

It appeared to be the second part of Beyoncé’s “Renaissance” album project, and perhaps one with a country-rock theme, given the acoustic vibes of two new songs, “Texas Hold ’Em” and “16 Carriages,” that quickly appeared online.

When Beyoncé unveiled “Renaissance” in July 2022, she posted a statement on Instagram that explained it was merely part one of a “three act project” that she recorded during the pandemic. She referred to that album as “Act I,” and described it as “a place to dream and to find escape during a scary time for the world.” That album, with a 1990s retro dance theme, went to No. 1 and was the centerpiece of Beyoncé’s Renaissance World Tour last year, which sold $580 million in tickets, according to the trade publication Pollstar — second only to Taylor Swift’s Eras Tour.

Beyoncé dabbled in country music on “Daddy Lessons” on her 2016 album “Lemonade,” and a remix featured the Chicks. She teamed with the Nashville group for a performance on the Country Music Association Awards that November, which received a mixed reception from country fans online but was vigorously defended by the singer’s loyal fans.