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What Is Under-Consumption Lifestyle And Why Is It Gaining Popularity – News18


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This approach emphasises buying only what is necessary and living minimally.

Under-consumption lifestyle has gained popularity on TikTok. (Photo Credits: LinkedIn/AnnieCole, Shang Saavedra)

While many associate wealth with luxury, extravagant travel, and endless shopping, the reality can be quite different for some affluent individuals. Interestingly, some people opt for a simpler lifestyle to minimise their expenses. They might choose to cook meals at home instead of dining out, purchase frozen groceries for cost savings or even shop for children’s toys on second-hand marketplaces.

This lifestyle, known as “under-consumption”, focuses on buying less and living with only what is necessary. It gained popularity on platforms like TikTok where people share their grocery lists or decluttered spaces to encourage more mindful consumption.

Take Shang Saavedra, for instance. The multi-millionaire author and entrepreneur practices an under-consumption lifestyle. As reported by Fortune, she and her husband reside in a four-bedroom home in suburban Los Angeles and drive a 16-year-old second-hand car.

Instead of indulging in expensive food, they often buy frozen groceries and avoid the typical lavish lifestyle many associate with high-income families. Her children wear hand-me-down clothes and play with toys found on Facebook Marketplace. They enjoy simple, free activities rather than trips to expensive places like Disneyland. Saavedra explained that her focus is on investing in education and assets that support her philanthropic goals not on excess spending.

“Of course, I still am tempted to go for luxury items and experiences, and every now and then we have a nice date night at a very nice restaurant—but understanding the reason why you want something … comes from a pain for an unfulfilled part of your life and oftentimes is a psychological need,” Saavedra told Fortune.

Annie Cole, a contracted researcher and personal finance expert, also embraced this lifestyle despite earning a six-figure income and owning over a million dollars in assets. She keeps her monthly expenses under $4,000 by selling her car, batch-cooking meals and cutting her hair. When it comes to shopping, she sticks to buying clothes just three times a year. For vacations, she and her husband use air miles and enjoy low-cost activities like hiking and swimming.

“I’m doing all the things I want to do and knowing that I could retire feels like a nice financial cushion of ‘Hey, you’re taken care of as you get older and in the meantime, you have the flexibility to live and work differently.’ That’s a blessing in itself,” Cole said.

In Las Vegas, dentist Robert Chin and his partner Jessica Pharar, both earning comfortable six-figure incomes, have embraced a more minimalistic approach. They have cut down on fuel by commuting together and packing their lunches to save money. Instead of dining out frequently, they limit their restaurant visits to once or twice a month.

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