Republic Day 2025: Why Fashion Creators Are Embracing Homegrown Brands for a Sustainable Style – News18
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Homegrown brands are not just a passing trend, they represent a shift toward more original, sustainable, and community-driven practices in the fashion industry
These 5 fashion creators suggest why following homegrown brands is always a good idea. (L-R) Tanya Bedi, Billy, Hitika Sachdev, Aryan Nalawade and Pranjali Singh
Are you guilty of wearing the same outfit as everyone else? Well, it’s time to break free from the fast fashion trap and explore the beautiful world of homegrown brands.
We caught up with 5 fashion creators who swear by homegrown brands and here’s why:
Tanya Bedi
Tanya Bedi believes that homegrown brands offer a refreshing alternative to fast fashion. “By making a mindful decision to switch to homegrown brands, we’re not only getting something unique and longer-lasting but also supporting small businesses that prioritize sustainability and fair labour practices.”
Hitika Sachdev
Hitika Sachdev loves how homegrown brands are all about sustainability and being there for you when you need that exclusive piece. “It’s amazing how sometimes my recommendations bring new customers to these homegrown brands, and they shower me with love and surprises out of pure happiness – it’s such a heartwarming feeling!”
Billy
Billy thinks homegrown brands are better because they help boost the local economy and support small businesses. “Their designs are way more different and authentic since they’re inspired by local culture.”
Aryan Nalawade
Aryan Nalawade believes choosing homegrown brands is not just a fashion statement but a celebration of individuality and creativity. “Supporting Indian brands helps bolster their presence in the global fashion arena, encouraging innovation and healthy competition.”
Pranjali Singh
Pranjali Singh, who also owns a small homegrown fashion brand “Midst”, feels that homegrown brands have a deep understanding of what consumers want and prioritize quality over quantity. “Originality is really important to me, which I feel is missing in larger brands.”
So, what’s the verdict? Homegrown brands are not just a passing trend, they represent a shift toward more original, sustainable, and community-driven practices in the fashion industry. By supporting homegrown fashion, both creators and consumers can play an important role in shaping a more conscious, connected, and creative fashion future.
So, go ahead and make the switch to homegrown brands. Your wallet, the environment, and your personal style will thank you!
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