9 Powerful Brand Name Tips: Keep the name short and unique, keeping the target audience in mind
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There were two ‘lovers’ named ‘Romeo’ and ‘Juliet’ at a place named Verona, Italy in the fourteenth century, whose ‘love story’ is known to the world from the play ‘Romeo and Juliet’ written by ‘William Shakespeare’ in the sixteenth century.
In a scene in the play, Juliet says ‘What’s in a name’, what we call a rose, would it smell different if called by any other name?
Juliet continues ‘The name is just a word and it has no real power. What it is called is not important, but what it is is more important.’ Here Juliet wants to say that even though Romeo is from the Montague family, she still loves him the same.
Welcome to Career Funda!
there is power in the name
Well it doesn’t really matter to two people in love and romance and Shakespeare went on to make the phrase ‘What’s in a name’ world-famous, but people who use it without context and background There is no shortage.
It is very important in practical world and business. The name of any thing whether it is a person or an animal or a place gives it identity. And then we have understood the importance of names and their change in the last eight-nine years!
Correct selection of name
From the point of view of marketing, choosing a name for your business is a very important task because the basic function of ‘advertising and marketing’ is to create a top position in the minds of consumers. So let’s know today the tips for choosing a brand name for your business.
The practice of trademarking business names, creating logos, etc., dates back to the late 19th and early 20th centuries. And the world’s first brand trademark was registered in 1876, in the US under the name ‘Bass Brewery’. The word ‘brand’ comes from the Old Norse word ‘brandr’, meaning ‘to burn’. In ancient times, a ‘brand’ was a hot piece of iron used to mark cattle and other property.
9 Powerful Tips for a Great Brand Name
1) Select a simple and short name (Keep small names)
The best brand names are simple, short, easy to pronounce and remember. Avoid using words or phrases with complex pronunciation. A simple brand name will be easy for customers to remember and make it easy for them to find your business online. example: Nike, Sony, Zara, Ikea, Visa etc.
2) Make it unique
Your brand name should be unique and distinctive. It should differentiate your business from your competitors and help you stand out in the market. Avoid using common words or phrases that are already being used by other businesses in your industry. example: Arctic Wolf Network (Cyber Security), The Zebra (Car Insurance) etc.
3) Consider your target audience (Think of target audience)
Your brand name should be relevant to the people buying the item. It should attract the people who are most likely to buy your products or services. For example, if your target audience is children, your brand name should be playful and fun. Like, Kangaroo Kids (Preschool).
4) Check availability
Before choosing a brand name, make sure it is available for use. Check out which domain name and social media handles are available to create a website with that name. It should also be checked whether other businesses are already using this brand name.
5) Think of the future
Your brand name should be versatile and future-friendly. Avoid using names that are too specific to a particular product or service. Your brand name should be able to grow and develop with your business. For example, you cannot name a ‘Sweet Shop’ only as ‘Jalebi’.
6) Find inspiration for the brand name
Look around for inspiration. Inspiration can come from anywhere, from words in another language (like Lakme), nature, pop culture, business owners’ names, mythology. Look in a variety of places for inspiration and consider what message each word or phrase might convey to your target market. Select a brand name with positive feelings, not negative ones. Like TVS Jupiter (Jupiter is considered the god of knowledge and auspicious among Hindus)
Some name based brands – Tata, Bata, Birla, Bajaj, McDonald, Dabur (Dr. Burman) etc.
Some brands based on mythology and culture – Maruti (Car), Amul, Patanjali etc.
7) Test it (Test the name)
Once you’ve narrowed down your list of possible brand names, test them. Ask friends, family and potential customers for their feedback. See how they react to different names and which ones they remember the most.
8) Keep consistency
Your brand name should be consistent across all of your marketing materials, from your business cards to your website. Consistency will help customers easily identify your brand and remember your business.
9) Keep it safe
Once you have chosen your brand name, it is important to protect it. Register your brand name as a trademark to ensure that no one else can use it. This will help you protect your brand and your business in the long run.
Choosing a brand name for your business is an important step in the process of starting a business.
Today’s career funda is to take time, research and careful thought in choosing the right brand name, and only then make a decision.
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The Career Funda column continuously tells you the mantras of success. If you want to know the most important tips to stay ahead in life, then definitely read this career funda.
