Amazon, Flipkart, DPIIT, New E-Commerce Policy, Commerce and Industry Ministry, FDI, Foreign Direct Investment | Government is working on new e-commerce policy, more focus will be on data-customers’ rights


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In 2019, the government released a draft of the National E-Commerce Policy. It proposed the establishment of a legal and technical framework to ban cross border data flows.

  • A new policy will be prepared after passing the data bill from Parliament
  • E-commerce regulator can also be made if required

The Ministry of Commerce and Industry is definitely working on a new e-commerce policy. The focus is on including various features such as policy data and customer rights. A senior official of the Department for Promotion of Industry and Internal Trade (DPIIT) said this on Friday. The official said that issues like counterfeit product and packaging and rules of origin are being considered in the new policy. DPIIT is a department of the Union Ministry of Commerce and Industry.

Regulator can also be made for e-commerce sector

Talking about the new e-commerce policy, the DPIIT official said who is responsible for selling fake products through an e-commerce company? Data is a major issue. The data bill has been introduced in Parliament by the government. According to whatever bill will be passed from Parliament, data related laws will be included in the e-commerce policy. So we are in no hurry to make a new e-commerce policy. Legislation passed by Parliament will apply to all people or businesses handling data. The official said that if needed the regulator can also be brought for the e-commerce sector.

E-commerce sector is not only connected to FDI

The official says that the e-commerce sector is not only linked to foreign direct investment (FDI). Many large e-commerce companies are outside the purview of FDI. So, we are definitely working on an e-commerce policy. In 2019, the government released a draft of the National E-Commerce Policy. It proposed the establishment of a legal and technical framework to ban cross border data flows. In addition, conditions were included for businesses taking sensitive data and storing it abroad. Some foreign e-commerce companies had expressed concern over some policy draft issues.

Retail traders have been demanding e-commerce policy for a long time

The country’s retail businessmen have been demanding an e-commerce policy for a long time. The Confederation of All India Traders (CAIT), an association of retail traders, has several times approached the Ministry of Commerce regarding this. Recently the CAT delegation met Commerce Minister Piyush Goyal. CAT’s National General Secretary Praveen Khandelwal had said that Goyal has assured to make the e-commerce business friendly to merchants and consumers.

E-commerce companies are repeatedly accused of selling fake products

E-commerce companies operating in the country have been repeatedly accused of selling counterfeit products. Recently, a company in Gurugram accused Amazon of selling its counterfeit Ayurvedic products. In this regard, the company had also lodged an FIR in Gurugram. The Commissioner of Gurugram had said that fake products sold on Amazon are being manufactured in Bhopal, Madhya Pradesh.

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One thought on “Amazon, Flipkart, DPIIT, New E-Commerce Policy, Commerce and Industry Ministry, FDI, Foreign Direct Investment | Government is working on new e-commerce policy, more focus will be on data-customers’ rights

  • February 6, 2021 at 10:32 am
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    Cheers! Will have to go through that again.

    Reply

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