India House, the inaugural country house for the nation at the Paris 2024 Olympic Games, announces the global luxury lifestyle brand, BEAUTIFUL INDIA as its official partner.
India House, conceptualised by the Reliance Foundation in partnership with the Indian Olympic Association (IOA), will be a celebration of the nation’s rich cultural and sporting heritage, showcasing India’s storied past, vibrant present, and exciting future alongside advances in technology and digitalisation.
With India House opening its doors to athletes, dignitaries, and sports enthusiasts from around the world, and embodying the spirit of unity, diversity, and excellence that defines the Indian ethos, the brand BEAUTIFUL INDIA will make its global debut to further add to the celebrations.
BEAUTIFUL INDIA, the global luxury brand is a reminder of simple life truths from India, and reminds us to make the journey that truly matters – the journey from our head to our heart.
Crafted to appeal to the sensibilities of a discerning global audience and invite them to make a conscious, mindful living, a way of life.
India has always been the gateway for life-changing journeys. Journeys that inspire adventurers to overcome the forces of nature. And quieter journeys of another kind that inspire seekers to overcome the force of their own natures. BEAUTIFUL INDIA is a nudge to the adventurer in us all to nurture the seeker within.
India House spokesperson said, “We are thrilled to welcome BEAUTIFUL INDIA as our official partner, and for marking their global debut at the India House. This partnership symbolizes a shared commitment to celebrating beauty, diversity, innovation and, of course, India at one of the biggest global platforms. Together, we look forward to creating an unforgettable experience at the India House.”
Praveen Kenneth, founder of brand BEAUTIFUL INDIA said, “The brand is a celebration of India and its continued reminder for us to make the journey from our head to our heart, as much as it is a celebration of the highest version of the individual, and what better place and occasion to make our global debut than as the official partners of the inaugural India House, Paris. Through this partnership, we are happy to spotlight the profoundness of India on such an important world stage.”
Every mindfully crafted BEAUTIFUL INDIA luxury uni-sex offering is vegan, cruelty-free, biodegradable, hypoallergenic, clean, and free of parabens and phthalates. Every ingredient used in making this Luxury offering is ethically sourced and certified
Following the launch in Paris, the BEAUTIFUL INDIA luxury range, comprising Luxury Perfume, Luxury Candles, Luxury Bath & Body Care, will roll out over the next 12-18 months across select stores, including Paris, Milan, Munich, London, New York, LA, Tokyo, Shanghai, Sydney, Moscow and Dubai. The India launch is scheduled for September 2024.
Established by Reliance Foundation as the principal partner of the Indian Olympic Association (IOA), India House represents a collective effort to elevate Indian sports globally and celebrate India’s growth journey as a nation.
India House tickets are available to purchase online at tickets.myindiahouse.in; For more information, check out the India House website and follow us on Instagram and Snapchat
About India House – Celebrating India at the Paris Olympics 2024
India House, (situated in the iconic Parc de la Villette), during the Paris Olympics 2024 represents a historic milestone as the first-ever India House in the history of the Olympic Games offering an immersive experience in Indian culture, arts, sports, technology, and gastronomy. It provides a unique and comprehensive showcase of India’s rich heritage to the world. Fans can engage in yoga sessions, cultural workshops, discover traditional Indian crafts, and join for exciting watch parties. Making its global debut, The Nita Mukesh Ambani Cultural Centre (NMACC) has exclusively curated India-themed experiential programming and entertainment of music and dance, ensuring a vibrant, enriching, and unforgettable showcase of India to the world.
India House is dedicated to fostering a sense of community and national pride, showcasing our sporting ambitions, and making it a must-visit destination during the Paris Olympics 2024.
Stay updated with the latest from Paris Olympics 2024. Explore Paris Olympics 2024 events today. Check the updated list of medal tally for Paris Olympics 2024. Check Paris Olympics 2024 event results.
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