Indian TikTok clone gets Google, Microsoft backing in $100 mln fund raise


The app, Josh, is one of several home-grown short-video platforms that have sprung up since India blocked the wildly popular TikTok in June amidst a border crisis with China.

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The parent of a TikTok copycat from India has raised more than $100 million from investors including Alphabet Inc’s Google and Microsoft, months after the Chinese-owned short-video app was banned in the country.

The app, Josh, is one of several home-grown short-video platforms that have sprung up since India blocked the wildly popular TikTok in June amidst a border crisis with China, attracting global investor interest in applications filling the gap.

Bengaluru-based VerSe Innovation, which owns Josh, is valued at more than $1 billion following the investment, it said in a statement.

AlphaWave, a part of global asset manager Falcon EdgeCapital, also invested in VerSe, as did existing investors Sofina Group and Lupa Systems, VerSe said, adding that it would use the funds to scale up Josh.

Also read | Reddit to buy TikTok rival Dubsmash

VerSe also owns news and content platform Dailyhunt, which offers content in multiple Indian languages.

In September, Indian content-sharing platform ShareChat raised $40 million from investors including Twitter Inc and Lightspeed Ventures, in an effort to drive growth for its new short-video app Moj.

Both Josh and Moj have been installed on more than 50 million devices each, according to data from Google’s PlayStore.

Google also separately announced the investment in VerSe, adding it had also invested in mobile advertising technology firm InMobi, which runs lock-screen content app Glance andshort-video app Roposo.

Google, which had set aside $10 billion for digital investments in India, did not provide any financial details for the investments.

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