IPL Media Rights Auction: Sony TV and Viacom 18 bought digital rights, bids crossed 44 thousand crores


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New Delhi22 minutes ago

Monday is the second day of the auction of media rights for the next five seasons (2023 to 2027) of the Indian Premier League (IPL). The TV and digital rights for the Indian subcontinent have been sold in the initial phase of the day.

TV rights sold for Rs 57.5 crore per match and digital rights for Rs 50 crore per match. Their total bid is 44,075 crores. According to reports, Sony has bought TV rights for Rs 23,575 crore and Reliance’s Viacom-18 has bought digital rights for Rs 20,500 crore. Their official announcement has not been made yet.

Last time Star bought both TV and digital rights for Rs 16,348 crore. In such a situation, this time TV and digital rights are two and a half times more than last time.

107.5 crores per match
Sources said that now BCCI will get Rs 107.5 crore for one match of IPL. In this way, according to the broadcast rights of a match, IPL has now become the second most expensive league in the world. IPL has beaten EPl (Rs 86 crore per match). Now only the National Football League (NFL) of America has got more money than this. NFL gets Rs 133 crore for broadcast rights of every match.

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Bid for four different packages

  • The first package includes TV rights from the Indian subcontinent. The acquiring company will telecast the league in countries of South Asia including India. The base price of a match in this package was Rs 49 crores.
  • The second package is of digital rights in the Indian subcontinent. The acquiring company will broadcast the league on a digital platform in South Asia. The base price of a match was Rs 33 crore.
  • The third package includes digital rights for 18 selected matches. These include the first match of the season, the evening match and four playoff matches in each double header to be held on the weekend. The base price of a match is Rs 11 crore.
  • The fourth package includes TV and digital broadcast rights from outside the Indian subcontinent. The base price of a match is Rs 3 crore.

The combined base price of all the four packages is Rs 32,890 crore.

If the base price of the four packages is added up, then the combined base price of 370 matches to be played in 5 years is Rs 32,890 crore. Last time (2018 to 2022) media rights were sold for Rs 16,347 crore.

BCCI expected to get Rs 45 to 50 thousand crores
The Indian Cricket Board expects that this time it can get 45 to 50 thousand crores from the auction of media rights. Some experts are also talking about 60 thousand crore rupees.

Tough competition between Reliance and Star for the first and second packages
Although 8 companies are in the fray in the auction, a tough competition is expected between Mukesh Ambani’s Viacom18 and Star for TV and digital rights (1st and 2nd packages) in the Indian subcontinent. Sony is also entering the auction, but the way the company has objected to the higher base price, it is less likely that it will do aggressive bidding.

Times Internet, Fun Asia and Dream11 can only bid for the digital rights of the Indian subcontinent (the second package). Sky Sports and Super Sports will focus on buying the rights (4th package) for the overseas market.

Separate bid for each package
When the TV rights were sold in 2017, companies had the option of filing a composite claim. That is, companies could simultaneously bid for TV and digital. Then Facebook offered Rs 3,900 crore for digital rights. Star had offered a lesser amount for Digital, but got the rights. This was because Star had offered a higher amount under the composite claim for TV and digital.

There is no option to submit composite claim this time. There is a separate bid for each package.

BCCI to organize 410 matches of IPL in 5 years
The Board of Control for Cricket in India (BCCI) can organize 410 matches of IPL in the coming five years. According to sources, the board has prepared this proposal so that broadcasters should bid maximum in the media rights auction. The board is going to conduct only 74-74 matches in 2023-24. After that the number of matches will be increased in the years 2025 and 2026. There will be 84-84 matches in both these years. There are plans to hold 94 matches in 2027.

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