MumbaiOne hour ago
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The Board of Cricket in India (BCCI) is about to earn a bumper by selling the media rights of the Indian Premier League. From 2023 to 2027, the board can earn $ 7.2 billion (about Rs 54 thousand crore) from the auction of the rights of five seasons. Alphabet Inc., the owner of Internet search engine Google, has also shown interest in bidding to acquire the rights to broadcast IPL matches. It has procured the bidding documents from BCCI. South Africa-based television channels conglomerate SuperSport has also purchased the documents. Earlier, Amazon.com Inc., The Walt Disney Company, Reliance Industries, Sony Group Corp., Zee Entertainment Enterprises and fantasy-sports platform Dream-11 had received documents from the BCCI. BCCI will start the auction from June 12 to sell the broadcasting rights for 2023-2027.
Know the rights given for 5 years from 2023 to 2027
According to media sources, for 5 years from 2023 to 2027, the Indian board can get up to Rs 54 thousand crores in lieu of broadcast rights of this league. BCCI sold these rights to Star India for Rs 16,347.50 crore from 2018 to 2022. Star India’s parent company is Walt Disney. It is an American company.
Last year 35 crore viewers watched IPL
The IPL was broadcast on Star Sports channels and Disney+ Hotstar. In the last season, the viewership of league matches reached 350 million (350 million) viewers.
IPL broadcast in 7 countries other than India
Apart from India, the broadcast rights of IPL in the countries of the Indian subcontinent such as Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives are with Star Sports Network. This broadcast will be done in 7 languages Hindi, English, Tamil, Telugu, Malayalam, Kannada and Bengali.
Four different buckets will be auctioned
This time BCCI is auctioning four different buckets of media rights. The first bucket belongs to TV rights in the Indian subcontinent. The second bucket is of digital rights. 18 matches have been included in the third bucket. In these 18 matches, the first match of the season, the evening match and four playoff matches have been kept in each double header at the weekend. The fourth bucket includes broadcasting rights outside the Indian subcontinent.
Base price Rs 32,890 crore
The BCCI has fixed a total base price of Rs 32,890 crore in all the four buckets. The base price of television rights for each match has been kept at Rs 49 crore. At the same time, the base price of digital rights of a match has been kept at Rs 33 crore. The base price of each match in a cluster of 18 matches is Rs 16 crore. The base price per match for rights outside the Indian subcontinent is Rs 3 crore. In this way the total amount is Rs 32,890. The board expects that it will get about 54 thousand crore rupees.
Rights auction will be held in two days
The board has told that the auction of the first and second buckets will be held on one day. At the same time, the third and fourth buckets will be auctioned on the next day. This process will be completed through e-auction. The winning company of the first bucket will be allowed to bid again for the second bucket. That is, if the second bucket is bought by some other company, then the company that bought the first bucket can get it by paying more than that. Similarly, the winning company of the second bucket will be allowed to bid again for the third bucket.