Kohli has the highest brand value: became the country’s number-1 celebrity for the fourth consecutive time with a value of Rs 1733 crore, 866 crore more than Akshay



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  • Virat Kohli Most Valued Celebrity For 4th Year At Usd 238 Million Akshay Kumar Deepika Padukone Ranveer Singh Duff And Phelps Report

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new Delhi3 days ago

Kohli has over 30 brands in its portfolio. There has been no reduction in their brand value and they have remained the choice of many brands for 4 consecutive years. (File photo)

Duff & Phelps has released the list of India’s Most Valued Celebrity in 2020. In this, Indian cricket captain Virat Kohli confirmed his place at the top for the fourth consecutive time. Kohli has a brand value of US $ 237.7 million (about Rs 1733 crore). Duff and Phelps have named this report ‘Impressing the New Normal’. Kohli is the only player in the top-10 list in the report. The remaining 9 celebs are associated with the film world. 2 of them are female actresses.

Kohli is India’s largest brand
Kohli currently has more than 30 brands in its portfolio. There has been no decrease in their brand value and they have remained the choice of many brands continuously for 4 years. Whereas, the brand value of top-20 celebs, apart from them, has decreased by 5% i.e. $ 1 billion (Rs 7292 crore).

Akshay at second and Ranveer at number three
Bollywood superstar Akshay Kumar is second in most valued celebs with $ 118.9 million (around Rs 867 crore). Their brand value has also increased by 13.8%. Whereas, Ranveer Singh remains in his third position for the second consecutive year. His brand value is $ 102.9 million (about Rs 750 crore).

Shahrukh at number four and Deepika at number five
Shah Rukh Khan is at the fourth position with $ 51.1 million (about Rs 372 crore). At the same time, the brand value of Deepika Padukone has decreased. They have moved from third to fifth position at $ 50.4 million (about Rs 367 crore). Alia Bhatt is at sixth position with a brand value of $ 48 million (about Rs 349 crore).

Preparation of report based on product endorsement portfolio
According to this report, the brand value is modeled on the product endorsement portfolio of celebs and relative social media presence. This report is designed keeping in mind both Corona’s impact on the celebrity’s brand value and the celebrity endorsement space.

Most Valued Celebrity 2020

Celebrity Brand Value in US Dollars (Rupees)
Virat Kohli 237.7 million (about Rs 1733 crore)
Akshay Kumar 118.9 million (about Rs 867 crore)
Ranveer Singh 102.9 million (about Rs 750 crore)
Shahrukh Khan 51.1 million (about Rs 372 crore)
Deepika Padukone 50.4 million (about Rs 367 crore)
Alia Bhatt 48 million (about 349 crores)
Ayushman Khurana 48 million (about 349 crores)
Salman Khan 45 million (about Rs 328 crore)
Amitabh Bachchan 44.2 million (about 322 crore rupees)
Hrithik Roshan 39.4 million (about Rs 287 crore)

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