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The dates for this year’s Lakme Fashion Week were announced on Thursday. It will be held this time between 21 to 25 October. Due to Kovid, its format will be completely digital and the ramp walk of celebrities will be broadcast live.
Organizers said that in view of social distancing, this time a video of their ramp walk will be prepared before going to the celebrity’s house or calling them in the studio. After that those videos will be streamed live.
Giving information about this, the organizer Ashwath Swaminathan said, ‘Lakme Fashion Week has always been aimed at promoting the Indian fashion industry. With this first digital edition, we will reinvent the fashion business, create new experiences for audiences and bring the future of fashion back to the headlines. Will also organize everyone.
Another official Jaspreet Chandhok said, ‘Lakme Fashion Week is a platform that encourages and promotes talent and creativity. A new and vigorous direction is needed to sustain the fashion industry in the era of Kovid-19.
‘We hope that such an event will give this industry a place to flourish and flourish. With this digital event we will bridge the gap between national and international audiences and buyers by supporting and nurturing the design community. ‘