New market of literature for content: new trend of extracting stories from the sea of ​​literature, rights competition in Bollywood-OTT

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Mumbai15 minutes agoAuthor: Manisha Bhalla from Mumbai

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The era of literature returned to film stories, production houses in touch with publications.

Due to the growing market of OTT (over the top streaming) in India, the demand for original content is gaining momentum. The new, original, spontaneous, innocent, small village-town, crime thriller, suspense stories are OTT’s new market. For this, the producer-director has now started a new trend of extracting stories from the sea of ​​literature instead of developing a lifeless story by giving two lines to the film writer.

There was a time when super hit films like ‘Guide’, ‘Third Kasam’, ‘Servant’s shirt’, ‘Chess players’, ‘Rajnigandha’, ‘Sara Akash’ were the gift of literature. Faced with a lack of original and quality content, OTT and Bollywood have once again started looking for great stories by diving into the book world.

Books are becoming a big source of film stories
Recently a number of producers-directors have taken the rights to some books and negotiations are underway with the publishing house of some production houses. Sources say that producer-director Anubhav Sinha has taken the rights to Srilal Shukla’s novel ‘Ragdarbari’ for the first screen.

Avinash Das, director of Netflix’s tophit film Shea, says that he has recently acquired the rights to Nikhil Pradhan’s English novel ‘The Cold Truth’. According to him, the way the rights of books are being taken, it can be said that books are becoming a big source of film stories at the moment.

In 2024, India will become the sixth largest country in the world in terms of OTT.
Aditi Maheshwari, director of Vani Prakashan says that the books for which the production house of Mumbai has approached. They also include novels by Manohar Shyam Joshi and Narendra Kohli. Apart from these, Vani had published many novels in the horror series. In which several production houses have made inquiries. Writer Geetashree is also writing a story based on UP for a production house.

She says she has been specifically asked for stories based in Uttar Pradesh. India is not only new to OTT but also one of the fastest growing markets. In 2024, India will become the sixth largest country in the world in terms of OTT. A report by PricewaterhouseCoopers (PwC) states that OTT’s business has received a boom due to Kovid and will continue to operate.

It is expected to reach $ 5 billion by 2024. Currently, there are an estimated 40 OTT platforms in the country. There are a large number of OTT platforms and almost the same are in the pipeline, so it also needs original content. Obviously, when platforms are so much, then content is also needed, in which books will work.

Filmmakers who have taken everyone’s rights from ‘Jungle contenders’ to ‘Baghi Ballia’
Rights of Nilotpal Mrinal’s novel ‘The Dark House’, Shashikant Mishra’s novel ‘Non Resident Bihari’ and Satya Vyas’s novel ‘Bagi Ballia’ have also been taken. Director of Rajkamal Prakashan, Alind Maheshwari, says that the rights to many of his compositions for films have been taken, but it is good to declare it at the production house itself.

According to Alind, the books on which the final talk about the production house is almost final are Mahashweta Devi’s novel ‘Jungle Ki Dawood’, Naveen Chaudhary’s ‘Janata Store’, Anuradha Beniwal’s ‘Azadi Mera Brand’, Awadhesh Preet’s ‘Ashok’ Rajpath ‘, Manoharshyam Joshi’s’ Kasap’ novel.

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