Nissan Motor India (NMI) stepped into the B-Sport Utility Vehicle (SUV) segment with the introduction of Nissan Magnite at an introductory price of ₹4.99 lakh until December 31.
With this, NMI expects to take on competition in the sub-four-metre segment now occupied by Hyundai Venue, Ford Ecosport, Maruti Vitara Brezza, Tata Nexon, Kia Sonnet and Mahindra XUV.
“It will be a disruptive game changer that is high on technology and aspirations,” said Rakesh Srivastava, MD, NMI.
Nissan Magnite MT’s price goes up to ₹7.55 lakh for the premium version. In the case of CVT, the price ranges between ₹7.89 lakh and ₹9.35 lakh.
Bookings for the SUV started on Wednesday. First-in-industry virtual test drive is also available on the website, NMI said.
“Nissan Magnite comes with more than 20 first-in-class and best-in-segment features that provides consumers with a differentiated, innovative and accessible ownership experience,” said Sinan Ozkok, president, NMI.