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Rags To Riches, How Rajasthan's Jeta Ram Choudhary Built ASB Solutions – News18

Curated By: Business Desk

Last Updated: February 22, 2024, 16:52 IST

He founded the company ASB Solutions in 2018.

His family could not afford to send him to Jaipur for higher studies, so he learned computers from a local computer centre.

To become successful, you only need to believe in yourself and have enough determination, which can even move mountains. Such is the story of Jeta Ram Choudhary, the son of a bus conductor, who is now an owner of ASB Digital Solutions a company providing digital services, which is worth Rs 215 crore.

Jeta Ram Choudhary is from Barmer, Rajasthan, someone who had a dream to do big in life, no matter what life brought to him. During his years of growth, he never had the privilege of owning a computer and he saw the device for the first time at his neighbourโ€™s house and started learning. He then decided that his future was going to be this.

He expressed his desire to continue his studies in Jaipur, but his family had to refuse as they could not afford it for him. So, he got a job at a computer centre in his area and learned the required skills from here.

Jeta Ram founded the company ASB Solutions in 2018, which now carries a reported net worth of Rs 215 crore and was able to do so in just a few years. The company provides several financial digital services like money transfer, bill payments, Aadhaar KYC, ticket bookings, two-wheeler insurance, mini ATMs and a lot more. Jeta Ram founded the company alone and today it has more than 4000 franchises in different states like Rajasthan, Uttar Pradesh, Chhattisgarh and Bihar. Its corporate office is located in Jodhpur.

As per Jeta Ram, one can achieve success only when they are honest with themselves. He mentioned that having a positive attitude and maintaining it is of utmost importance and they should always be willing to learn and grow. Jeta Ramโ€™s goal is to provide digital services in every village in the country, through the establishment of digital centres and help in empowering these communities. Aside from that, his company is aiming to establish around 20 lakh franchises across the country.

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