Rajshree made only 60 films in 76 years: Before release, the film shows the drivers and servants of the house, releases on fewer screens

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Sooraj Barjatya’s film Utthi is doing good collection at the box office. Made under the banner of Rajshree Production, this film has been released on just 483 screens across the country. The film is doing tremendously well despite releasing in limited screens. This has been the strategy of Rajshree Production. Except for one or two films, this production house has not released any of its films on more than 500 screens. Screens are increased on public demand.

Films like Vivaah, Hum Saath Saath Hain, Hum Aapke Hain Koun made under the banner of Rajshree Production were also released on 100 to 200 screens only, but even then these films created new records of success. This production house has been in existence for 76 years and has released only 60 films under its banner. Most of the films are made on family and social genres.

It is also a tradition of Rajshree that before every new film is released, it is shown to the family members and drivers of the house. Feedback is taken from them. Almost hit films have been made in this production house and many awards are also registered in its name.

So let’s know today how Rajshree Production started and how it has continued since its inception-

Apart from family members, every new film made in the production is also shown to the drivers.

Tarachand Barjatya had earlier named this production house Rajkamal after combining the names of his sons ‘Raj’ and ‘Kamal’, but during the same time V. Shantaram also opened a production house with the same name. After this, he again named the production house after his daughter Rajshree. It is the tradition of this production house that when a new film is made, it is first shown to the family members and also to the drivers of the house.

It has been 76 years since this production house, but the Rajshree brand is still active in the film industry. The image of Indian culture is seen in the films made in this production house. In this production house, mostly films made on family and social genres are seen.

Digital Streaming of Rajshree Production House

In November 2006, Rajshri Productions launched Rajshri.com, a broadband entertainment portal, which includes streaming and downloading of various content including movies, music videos.

Achievements of Rajshree Production

  • The very first film made in this production house, Aarti (1962) was a box office hit.
  • The film Dosti was released in 1964, 2 years after the first film. The film also participated in the 4th Moscow International Film Festival and won 6 awards at the 12th Filmfare Awards.
  • The film Uphaar was released in 1971. The film was nominated for the 45th Academy Award for Best Foreign Language Film.
  • Salman Khan starrer film Maine Pyar Kiya Hai won 7 Filmfare Awards.
  • The film Hum Saath Saath Hain was a blockbuster and proved to be the third highest grosser of 1999.
  • Vivah was the only film which released simultaneously in cinema as well as on the internet.

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