Reacting to data in high velocity is key, says Srivastava


Data became a first-class citizen last year and now has a seat at the board table of large global corporations, said Sanjay Srivastava, chief digital officer at Genpact commenting changes and challenges in the post-pandemic market.

โ€œIt is not just that data has become the first-class citizen in enterprises but reacting to data in high velocity is emerging as the new market driver,โ€ remarked Mr. Srivastava. โ€œData is no longer a byproduct of automation,โ€ the Genpact official added.

Citing the example of a U.S.-based client trading in farm produce, he said the company sources strawberries, blueberries and other berries from all over the world. โ€œYou actually pluck a berry when its ripe. But, if you are in the banana business you can harvest a banana before itโ€™s ripe and it gets ready for consumption as it travels from farm to market.

โ€˜Just two weeksโ€™

โ€œThe berry has two weeks, from the point it is picked to the time it has to be eaten. So in the shortest possible time, you will have to connect farmers, suppliers and buyers around the globe together. And that brings the point that velocity is becoming so important, not just data. Genpact is ensuring this by using automation, analytics, and AI along with the right mix of digital technologies and industry experiences,โ€ he elaborated.

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