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3 minutes agoAuthor: Amit Karna
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‘Suryavanshi’ was scheduled to release in theaters on May 13 on ‘Radhe: Your Most Wanted Bhai’.
Due to the Corona restrictions, theaters are unlikely to open in the North. In such a situation, there is a strong pressure to bring films like ‘Suryavanshi’, ‘Radhey: Your Most Wanted Bhai’, ‘Faces’. However, their makers are still adamant that these films are made for the big screen experience. Salman Khan has even said that if conditions do not improve on this Eid, he will release ‘Radhey’ in theaters on the next Eid. Makers of ‘Suryavanshi’ and ‘Face’ are also saying that from May onwards the situation will get better. Then the films will be released in theaters.
Trade analysts told what is the reason?
Giving the example of ‘Suryavanshi’, trade analysts say, ‘By bringing OTT first, the film will benefit more than 50 crores. But if it comes first in theaters then there is a profit of 100 crores. This math is with almost every big budget film. That’s why makers from ‘Suryavanshi’, ‘Radhey’, ‘Satyamev Jayate 2′ to ’83’ are insisting on theatrical release of films. “
Theatrical collection cannot provide OTT
Experts say, ‘When you bring a film on OTT, you are already in profit. But theater collections cannot provide OTT. For example, the making of ‘Stree’ was 12 crores. It does not get even 15 crores on OTT, but the film collected 150 crores in theaters. ‘
OTT companies need big thriller movies
In the words of ‘face’ producer Anand Pandit, ‘There is tremendous pressure to put the film on OTT. That’s because the five to six big OTT companies, they only need big films. Especially the thriller genre and feel of the hills of North North. But we are holding it now. That is because we have made a larger than life film. Theaters will open by May end. Then we will come by then or June-July. ‘