Amazon Music, one of India’s leading music streaming services, is thrilled to unveil The Walk In – India Edition, a captivating series that offers an insight into the lives of India’s favorite music artists by getting an inside view of their iconic wardrobe exclusively on the Amazon Music India mobile app.
Inspired from its global edition which has featured world-famous artists like Katy Perry, Avril Lavigne, and Shania Twain, the India edition is hosted by the legendary style icon Sushant Divgikar, popularly known as Rani Ko-HE-Nur. With musical mastery, iconic style, and laurels like Forbes 30 under 30, GQ’s 50 Most Influential Young Indians 2018, Rani leads ‘The Walk In – India edition,’ bringing together music, fashion, and pure fabulosity. With an array of prestigious accolades, Rani Ko-HE-Nur continues to be a guiding light, inspiring youth across nations, fearlessly forging paths less taken.
The Walk In – India Edition sees Sushant a.k.a. Rani Ko-HE-Nur, a multifaceted performer and trendsetter, guiding music fans through the rich tapestry of popular Indian artists’ wardrobes while delving into the stories that have shaped their musical careers. Each episode features Rani KoHENur entering the artist’s wardrobe, meticulously curated to reflect their personality, and getting up close and personal with musical sensations, to offer an immersive experience that aims to bring fans closer to the artists they love. While the former delves into the artist’s early budget-conscious fashion choices, the latter showcases their current and future style evolution, interwoven with personal anecdotes, brand endorsements, and tied/interconnected narratives.
Launched exclusively on the Amazon Music India mobile app this July, The Walk In series has thus far featured three popular Indian music artists in three exclusive episodes. From Punjabi singer and actress Sunanda Sharma sharing her obsessive bag collection and her epic hatred for heels, to blazing Indian hip hop sensation King delving into his evolving style and chart-topping music career, and Punjabi music heartthrob Harrdy Sandhu opening up about his taste in more than just fashion, each Walk In episode is more entertaining than the other. The series also made its debut on Amazon Music India’s official YouTube page in September. And the excitement is all set to continue for the Walk In series as Amazon Music is all set to announce an upcoming episode featuring none other than the legendary Sunidhi Chauhan. In this special episode, she’ll not only share her fashion insights but also take us on a captivating journey through her remarkable career in the music industry
With its three Webby Award nominations, The Walk In has already captured global attention for its innovative approach to artist-fan engagement. The India edition too is poised to elevate this concept to new heights, showcasing beloved artists in the Indian music scene as they reveal the stories behind their iconic fashion ensembles.
Sharing their experience Sushant Divgikar a.k.a. Rani Ko-HE-Nur said: “I’m thrilled to host Amazon Music’s ‘The Walk-In India’ edition, a unique opportunity to connect with music and art enthusiasts as we delve into fashion, personal stories, and the artistic journeys of India’s top talents. Pop stars often become fashion icons, leaving a profound mark on culture. I’m honored to document the wardrobes of my favorite artists, including long-admired idols. Thanks to Amazon Music India for this platform, allowing us to celebrate our Indian and Desi stars alongside international counterparts, shining a spotlight on our own talent.”
Mamat Saraf, Director of Amazon Music India added: “We’re delighted to unveil ‘The Walk In – India Edition’ on Amazon Music, a series that not only offers a glimpse into the iconic wardrobes of India’s favorite music artists but also takes you on a journey through their personal stories and musical milestones. Hosted by the incomparable style icon, Sushant Divgikar, known as Rani Ko-HE-Nur, this series is a unique fusion of music and fashion that brings fans closer to the artists they love. ‘The Walk In’ has already captured global attention with its innovative approach to artist-fan engagement, and we’re excited to elevate this concept further in India.”
Amazon Music India also kicked off a video-centric initiative earlier this year wherein they launched a variety of original series focussed on music artists and their musical journeys, celebrities sharing their music tastes, sneak-peek into the lives of renowned musicians, and never-seen-before interviews of indie artists, among others. The original shows are exclusively part of Amazon Music India’s in-app content and their YouTube page.
Some of the key series include:
Artist Diaries, a short film of sorts on artists’ life where they’re captured in the middle of their recording sessions or composing a song, while they speak directly to their audience about their musical journey.
Vibe Check, a fun, fast-paced and witty repartee wherein the artists talk about their likes, and dislikes and how well they know each other.
This Day That Year, a series where musicians take their fans on a nostalgic journey by revealing milestone dates important to them.