12th Fail clashed at the box office with Kangana Ranaut’s Tejas.
Vikrant Massey starrer 12th Fail has a strong hold at the box office in its sixth week.
In a remarkable feat, the Vidhu Vinod Chopra directorial “12th Fail” has crossed the 50 crores net mark in its 6th week, totalling 50.68 cr net signaling a resounding success for content-driven cinema. Starring Vikrant Massey and Medha Shankar, this real-life tale has not only captured hearts but also emerged as a triumph at the box office.
The film’s success underscores the growing appreciation among moviegoers for narratives that resonate with authenticity and substance. “12th Fail” has become a testament to the power of word of mouth, as its compelling storyline stirred conversations across the country, contributing significantly to its sustained success.
Vidhu Vinod Chopra’s directorial prowess, coupled with the stellar performances of Vikrant Massey and Medha Shankar, has transformed this mid-sized film into a box office sensation. The film’s journey from its release to crossing the 50 crores net milestone exemplifies the impact of compelling storytelling in the world of cinema.
As the film continues to captivate audiences nationwide, “12th Fail” stands as a shining example of the enduring appeal and success that content-driven films can achieve in the contemporary film industry.
Reflecting on the film’s success, Vikrant Massey appreciated the audience’s gratitude upon exiting the theatre. Despite being a focal point in the film, he attributes its triumph to the entire cast, emphasizing the collective effort.
There was a lot of pressure on Massey for the film’s performance. However, the 36-year-old didn’t buckle under it and clarifies, he says, “My heart is full. I couldn’t have asked for anything better. When people walked out [of the theatre], they thanked us for making the film and that’s what matters most.”
He further added, “I don’t think the film only did well because of me, the cast was equally responsible. It would be stupid of me to say, I am the only sellable face in the film? The film’s story was bigger than anyone.’
The actor is grateful that people are taking a chance on him. He said, “I have done around 25 films in 10 years. Bollywood is one of the most democratic, robust and progressive communities, but I won’t call it a family. People have given me a lot of support. If they didn’t recognise my talent, I wouldn’t be here. I prioritised consistency [in my career]. The idea was to win people’s trust and not just get attention.”
The success of 12th Fail has restored the faith of the audiences in the exceptional content. 12th Fail, based on a true story, draws from the struggles of the millions of students who attempt the UPSC entrance exam. But at the same time, it goes beyond that one exam and encourages people to not lose heart in the face of failure and to restart. The film, directed by Vidhu Vinod Chopra, is now released in cinemas in Hindi, Tamil, Telugu, and Kannada.