IIM Lucknow Launches Executive Programme In Sales And Marketing For Working Professionals – News18

The Indian Institute Of Management (IIM) Lucknow along with TalentSprint has launched an Executive Programme in Sales and Marketing for working professionals. The course has been designed to provide participants with the expertise needed to meet customer demands, build resilient brands, and foster cross-functional integration to drive organisational and professional growth, the institute said.

This 10-month programme blends practical learning with live interactive sessions. It also includes a campus visit as well. Upon successful completion, participants receive certification and gain Executive Alumni Status from IIM Lucknow.

The online programme is set to equip participants with the tools and insights needed to become the next generation of global leaders. “We are firmly in the age of the empowered customer, where technology is not just an enabler but the backbone of every touchpoint across the customer journey. From discovery to post-purchase, digital tools shape interactions, driving the need for seamless integration between sales and marketing. To thrive in this landscape, businesses must adapt by leveraging technology to deliver personalized, cohesive experiences at every stage, or risk being left behind,” the IIM has said.

“The marketplace is evolving rapidly, demanding innovation and agility. Traditional Sales and Marketing methods are no longer enough. Professionals must embrace a holistic 360-degree perspective, adopting new strategies and technologies to meet the elevated expectations of today’s customers. This approach will not only drive business success but also accelerate career growth,” the institute added.

Prof Sabyasachi Sinha, Chairperson of Management Development Programmes at IIM Lucknow, emphasizes the program’s high-impact format: “With executive-friendly weekend classes, over 150 hours of interactive sessions led by distinguished IIM Lucknow faculty, and a culminating 5-day campus learning experience, this programme is crafted for busy professionals committed to advancing their careers.”

Dr. Santanu Paul, Founding CEO and MD of TalentSprint said, “Participants are equipped not only with the latest tools and technologies to navigate the increasingly digital landscape of sales and marketing but also with the strategic understanding of how these functions interconnect in today’s business world.”